Calico’s Crew

Label design.

Anne Bonny’s Favourite &
Mary Read’s Choice

Branding project for the rum brand ‘Calico’s Crew’. Developement of the bootle labels. Anne Bonny and Mary Read as the faces for the fluids. Anne the eight year old soft and fruity, Mary twelve year old and more tradtional as more harsh and spicy.

Both women were active pirates in the early 1700 hundreds. The intention is to create a whole world supporting the rum with a strong back story based on true characters.

The Logo represents a seal to raise the anticipation of quality and valancy.

Finalizing and additional graphics.

Real size rollup illustrations for the 7th Berlin rum festival to further enhance the story behind the brand.

Finished products with labels conformist to the bottle design. The labels shape is deliberately following the bottles curve of the top.

This image shows the backwall motive for the trade fair appearances. The final size is 3,3m x 2,2m.

This image shows the final result for an advertising campaign. The image got printed on a small series of 5000 envelopes sent to customers.